Colour Psychology: PINK

Colour Psychology: PINK

Pink: a combination of red and white. The power and passion of red softened with the purity, openness and completeness of white. The deeper the pink, the more passion and energy it entails.

Did you know that before the 1940s, pink was considered a more masculine colour and blue was seen more feminine? This obviously changed after the 1940s with the opposites now being true.

Whilst the colour pink is now associated with all things feminine and girly, not all pinks evoke the same emotion. For example:

  • Muted pinks convey a sense of calm
  • Vibrant, saturated pinks convey energy and excitement

In recent years there has been a massive rise in the use of the colour pink, especially when it comes to hair and beauty! There is a popular shade of pink called ‘millennial pink’ which is considered genderless and more associated with words like ‘youthful’ and ‘approachable’ – think brands like Glossier and Acne!

When it comes to pink beauty, the colour chart is almost limitless with shades for hair, lips, eyes and nails! Bubble gum, watermelon, neon – there are shades upon shades out there to experiment with. Pink can be as bold and subversive or as demure and delicate as you want it to be – depending on your mood and personality. 

Pink: compassion, sincerity, happiness, optimism, gentleness…

Which pink are you?