Alice started out in art school focusing on architecture and transferred that interest in shape, form and structure to hairstyling, returning to her family’s traditional craft and their long history in hairdressing.
Half-French, half-English, she trained in Paris with the esteemed Revlon, later working with Toni & Guy, Redken and L’Oreal in the French capital before moving to Brighton. She is trained in all aspects of cutting and colouring, and specialises in razor cuts and up-dos – contemporary and vintage. At SWH Alice has extended her skills to photographic work for fashion look-books, music videos and publications.
Specialist in… razor cutting, contemporary colouring, women’s vintage styling and up-dos.