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20 Years of ID ARTIST

On Sunday 29th October, L’Oréal Professionnel Paris celebrated 20 years of the iconic ID ARTIST Programme at the new L’Oréal Gateway Academy in London. 

Invited guests included industry icons, former ID ARTISTS, press and friends who gathered from all over the UK and Ireland to celebrate this significant milestone.

The pinnacle of the evening was a spectacular stage presentation, co-created by four previous ID Icons and the current 2023/24 ID ARTISTS, showcasing the highest level of hair artistry and team collaboration. Guests were taken on a discovery journey throughout the years to Reflect, Reimagine, Reinspire and Reignite the evolution of hairdressing as an art form and the legacy of the ID ARTIST programme. With the L’Oréal Professionnel Paris brand heritage and DNA at the heart of it all. 

What is the ID ARTIST Programme? 

A two-year mentorship and development programme aimed at fostering talent and helping individuals at all stages of their career refine their skills and gain further exposure. The ID ARTIST programme is full of inspirational education and unique hairdressing opportunities. Not only do the successful candidates gain new skills and self-development, but also the opportunity to connect with and learn from like-minded creatives from all over the UK and Ireland.

Why join the ID ARTIST Programme? 

The ID ARTIST Programme is widely recognised as one the top development programmes in the hairdressing industry. The ID ARTISTS are trained and developed by top industry names for a minimum of five days per year to include: presentation skills, educating fellow hairdressers, digital upskilling, hands-on training, and exclusive previews of new brand launches. With a multitude of other opportunities exclusive to ID ARTISTS.

How to join the ID ARTIST Programme?

Auditions are held at the start of the year with 12 new places available on the upcoming 2024-25 programme. ID ARTIST auditions are open to various skill set combinations. Candidates will be asked to indicate their area of skill and focus in the following categories: hair cutting, styling and/or colouring.

The entry process is entirely digital and includes two formal audition steps:

  • Step 1: Submit an audition video showcasing a complete total look on a live model.
  • Step 2: A virtual interview with a panel of industry experts (for successful entries from first round of judging).

Key dates:

  • Auditions Open: 9th January 2024 
  • Auditions Close: 16th January 2024 

Register your interest on or to receive via email the full 2024 ID ARTIST Auditions Information on the 1 December 2023.

ID Icons:
  • Abigail Butler, Strictly Xtended 
  • Andrea Dorata, Dorata Hairdressing
  • Marlon Hawkins, Brooks & Brooks
  • Nancy Stripe, Stripe Colour Studio 
2023/24 ID Artists:
  • Adam Cunningham
  • Amelia Cicale
  • Amy Newton 
  • Augusto Miranda
  • Callum O Donovan
  • Caspar Finch
  • Clare Kenny 
  • Dean Taylor    
  • Elle Foreman   
  • Eloise Taylor     
  • Francesco Merico 
  • Georgia Haverty   
  • Giuseppe Di Rosa   
  • Laszlo Roman 
  • Mark Sherwood   
  • Megan O'Donoghue    
  • Natasha Cameron   
  • Neill Cooney   
  • Orla Langton   
  • Phoebe Wade   
  • Sara Bergantini   
  • Stephen Campbell 
  • Troy Boyd   
  • Yolanda Dunne