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2024: The Year of LIVED-IN BLONDE

We are thrilled to announce that 2024 is the year of LIVED-IN BLONDE, and we couldn't be more excited to introduce our new Global Schwarzkopf Ambassador, the talented Actress & Producer Sofia Vergara, who is now proudly wearing this on-trend colour service.

Sofia has reinvented her hair story with enthusiasm, transitioning from her iconic brunette look to a new, natural-looking, custom LIVED-IN BLONDE, expertly crafted to brighten her mid-lengths and ends, thanks to the exceptional bond provided by Schwarzkopf Professional products. As our Global Schwarzkopf Ambassador, Sofia will inspire our global community of hairdressers and consumers to embrace their unique hair stories, celebrating the processes behind them and revealing their true selves.

Leading the charge in creating Sofia's stunning LIVED-IN BLONDE look is none other than celebrity stylist and new Global Schwarzkopf Colour Ambassador Chris Appleton, renowned for his expertise in crafting transformative blonde hair looks for Hollywood's elite. With his mastery of colour and trust in Schwarzkopf Professional colour products, Chris exemplifies why top professionals rely on our brand to bring their clients' hair stories to life.

Sofia Vergara and Chris Appleton make the perfect team to ignite attention, awareness, and inspiration within our global community. Together, they have crafted a LIVED-IN BLONDE look for Sofia that perfectly complements her natural base, exuding a premium, seamlessly blended finish.

As the biggest colour trend of 2024, LIVED-IN BLONDE lies at the heart of our educational offering. Through our ASK educational platform, we provide a comprehensive approach to mastering this trend, from initial consultation to personalized customization for each client. Our educational assets cater to a diverse range of learners, offering inspiration through social media, engaging video tutorials, self-paced learning on eAcademy, and hands-on seminars focusing on blonde services and techniques.

Hairdressers can enhance their skills and elevate their blonde service offerings by delving into the intricacies of LIVED-IN BLONDE. Whether working with any hair type or history, our educational resources empower professionals to become true specialists in creating bespoke LIVED-IN BLONDE looks that resonate with every client.

Join us as we celebrate the LIVED-IN BLONDE trend in 2024 and embark on a journey of creativity, skill development, and self-expression. Let's transform hair stories around the world, one vibrant blonde at a time.

Online, Social and Education

Explore the full, holistic product portfolio online, including all the new looks, services and Ambassador tips & tricks:

Schwarzkopf Professional are dedicated to driving the hairdressing industry forward with a Blended Learning approach to education Learn more at

For digital education that's available 24/7, the Schwarzkopf Professional eAcademy is ready and waiting – sign up for free at to enjoy audio-visual product training (available in 16 different languages), hairdressing hints and tips, as well as the latest #hairhacks, videos and tutorials from some of the world’s coolest hair artists:

For the latest colour inspiration, including hair how-to’s and inspiring UGC from Schwarzkopf Professional’s community of hairdressers, don’t forget to follow @SchwarzkopfProUK on social media and the #schwarzkopfpro hashtag.