Authentic Beauty Concept relaunches their Replenish range with bold steps towards sustainability and accessibility.
Authentic Beauty Concept, the vegan premium haircare brand known for its clean beauty philosophy and high-performing formulas, continues to lead by example with the relaunch of its Replenish Range. As part of this launch, the brand is proud to unveil new, inclusive packaging featuring braille and NaviLens - marking pioneering steps towards greater accessibility and sustainability within the professional haircare space.
The Replenish Range, designed for damaged or over-processed hair, remains focused on high-performance results with thoughtfully selected ingredients that restore hair health while aligning with the brand’s clean beauty values. While product performance remains at the heart of the brand, this relaunch highlights Authentic Beauty Concept’s deeper commitment to evolution - not just in formula innovation, but in inclusive design and eco-conscious practices.
Authentic Beauty Concept believe beauty should be accessible to all. By integrating braille and NaviLens into its packaging, starting with the Replenish Range, the brand’s taking real steps to support the visually impaired community, while also staying true to their mission of sustainability and transparency.
NaviLens, a cutting-edge technology that uses color-coded QR-style codes, enables visually impaired consumers to access product information via their smartphones quickly and independently. Combined with braille labelling, these enhancements reflect Authentic Beauty Concept’s inclusive vision for the future of beauty.
The initiative marks the beginning of a global roll-out of accessible packaging across all new Authentic Beauty Concept product launches in the months ahead. It is a tangible demonstration of how the brand continues to grow not only through its product innovation but also by contributing to meaningful change in the beauty industry.
Let’s take a closer look at the new Replenish Range:
Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter, the revamped range replenishes and strengthens without overburdening the hair. The innovative formula also features a sensorial texture that delights the senses while delivering exceptional performance. Silicone and sulphate-free, the range is vegan and cruelty-free, aligning with Authentic Beauty Concept’s commitment to pure, high-performance haircare and ethical and sustainable beauty solutions.
The Power of Natural Ingredients in the Replenish Range:
Sustainable Rice Water & Rice Protein
Rice water has long been revered in Asian beauty rituals for its strengthening and smoothing properties. Sustainably sourced from Laos, this nutrient-dense extract is packed with amino acids, vitamins and minerals, and said to improve hair’s elasticity, smoothness and shine.
Hand-Crafted Shea Butter
Harvested by local women in Burkina Faso and Ghana, Authentic Beauty Concept’s shea butter sourcing supports fair-trade initiatives and helps to prevent desertification. Rich in vitamins A and E, essential fatty acids, and antioxidants, shea butter is known to:
- Deeply condition hair, improving softness and elasticity.
- Protect strands from environmental stressors and heat damage.
- Provide long-lasting nourishment whilst feeling weightless.
Fragrant Ingredients
The Replenish range elevates the haircare experience with a sophisticated oriental-woody fragrance, blending solar frangipani blossom and milky jasmine petals for a luminous floral touch and maple syrup, black sandalwood and pecan nut for a warm, sensual finish. The result is a pampering ritual that soothes the senses while transforming hair.
Replenish Range Key Benefits
- Deep repair and nourishment: Nutrient-rich formula restores strength and vitality to damaged hair.
- Lightweight performance: Delivers intense care while maintaining the natural feel and movement in the hair.
- Premium ingredients: Featuring sustainably sourced Laos Rice Water and Shea Butter for superior replenishment.
- Sustainable beauty: Ethical ingredient sourcing supports local communities and helps to protect biodiversity.
The Replenish Range: A Luxurious Product Line-Up
Each product in the Replenish Range is meticulously formulated to repair and restore hair with weightless nourishment:
- Replenish Cleanser £28.60 – Gently cleanses while smoothing and strengthening the hair fibre.
- Replenish Conditioner £33.50 – Seals the cuticle and enhances manageability for healthy-looking hair.
- Replenish Light Cream Mask £34.40 – An airy, intensive treatment that repairs and fortifies from the inside out.
- Replenish Rich Cream Mask £42.85 – A deeply nourishing butter-textured mask, perfect for intensive repair and protection.
- Replenish Spray Conditioner £42.85 – A lightweight leave-in formula that detangles, boosts shine and offers 230°C heat protection.
- Replenish Split End Remedy £31.60 – A restorative leave-in balm with plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.
Authentic Beauty Concept’s Replenish Range is available now at salons and select retailers.