Throughout September and October, ghd and the Little Princess Trust, with the help of ghd’s army of stylists and devoted fans, will be encouraging people with long hair to proudly chop to their chin and then donate the hair to the Little Princess Trust; a charity supplying real hair wigs free of charge to children across the UK and Ireland that have lost their own hair through cancer treatment and other illnesses.
Braving the chop will be Amber Le Bon, who will be chopping off 7 inches of her locks for the campaign on 21st September.
Get involved and join ghd and participating salons across the UK and Ireland on Thursday 21st September to go for the chop and spread the word using #choptoyourchin. Since its inception, the Little Princess Trust has given away over 5,000 free wigs, and with the rising demand for wigs the charity needs more help than ever to generate hair donations. The charity can accept a minimum hair donation of 7”/17cm.
Whether you go for the chop or not, show that your hair cares by shopping the limited edition ghd pink blush collection, and for every product sold ghd will make a donation to Breast Cancer Now in the UK. Visit ghdhair.com/pink for further information on how to get involved and guidelines for donating hair.