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AUTHENTIC BEAUTY CONCEPT Launches a brand-new Vegan Blow-Dry Service

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AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.

AUTHENTIC BEAUTY CONCEPT continues to lead and innovate in the world of beauty care with its premium, vegan (registered by the Vegan Society™) and carefully-selected formulas – combined with resonating values centred around mindfulness, wellbeing, and authentic beauty – we’re in a time where self-care has never been more important.

Now, thanks to AUTHENTIC BEAUTY CONCEPT, salon clients can enjoy a totally Vegan Blow-Dry Service, combining multi-purpose styling heroes and the professional Vegan Brush – developed with hairdressers from the #authenticbeautymovement community, and now available for end-consumers – for a lasting feel-good moment.

AUTHENTIC BEAUTY CONCEPT Vegan Blow-Dry Service

AUTHENTIC BEAUTY CONCEPT is expanding their portfolio of services with the rollout of a Vegan Blow-Dry; a new approach to styling, which utilises the brand's vegan and PETA-approved product assortment to bring salon clients a holistic, vegan experience.

AUTHENTIC BEAUTY CONCEPT is known for the way they simply embrace and enhance the beauty that is already there – building on that concept the brand is also offering a way for hairdressers to craft new styles for their clients, based on mood and individual personality.

Understanding that there is nothing like the feeling of leaving a salon with a fresh blow-dry – the bounce, shine and lasting professional finish that all help to bring to life a fresh cut and colour – a Vegan Blow-Dry Service adds the perfect finishing touch to any hair appointment, providing unbeatable client confidence and a lasting look.

AUTHENTIC BEAUTY CONCEPT Vegan Blow-Dry Menu

Whether your salon clients wish to define their natural texture, switch things up with a sleek style, add bouncy volume or achieve cool undone waves, the AUTHENTIC BEAUTY CONCEPT Vegan Blow-dry Menu has got you covered with a range of options designed to enhance the natural beauty of your clients' hair.

  • Straight – an utterly straight look with body and a bit of blend on the ends. Truly underlining timeless perfection with a shiny, smooth, and lightweight finish.
  • Wavy – a style all about natural movement. Casual, lived-in, and effortless to provide a beautiful, undone look.
  • Volume – a high-fashion look with volume. Any level of volume can be customised to achieve full bounce and a soft finish.
  • Curly – create hair-envy with this flawless combination of defined curls and touchable texture that’s designed to look natural and effortless.

AUTHENTIC BEAUTY CONCEPT is Committed to Sustainability

When it comes to sustainability, AUTHENTIC BEAUTY CONCEPT believe that less is more. With the new Vegan Blow-Dry Service the results will last beyond a usual wash-day routine – meaning less water used, less energy spent heating it, and less electricity used to blow-dry it. Hairdressers can also help their clients to prolong the results even further by recommending

sleeping with hair in a top-knot or transforming it for a second or third day with heatless waves; with a good, blow-dried base, next-day styling will last and last.

The perfect blow-dry also needs the right products. Because AUTHENTIC BEAUTY CONCEPT takes a sustainable approach, the range of vegan styling products is multi-tasking – which means hairdressers and clients alike can use less to achieve more.

When it comes to AUTHENTIC BEAUTY CONCEPT at home, the brand's knowledgeable stylists can show their clients which products are best for each individual hair type, how to recreate their favourite looks and how to blend products to create bespoke finishes. With vegan, PETA-approved formulas and packaging that’s recycled and reusable, it's the perfect way to achieve a more mindful style at home, as well as in the salon.

AUTHENTIC BEAUTY CONCEPT Special Gift – the Professional Vegan Brush

Developed and tested in collaboration with hairdressers from AUTHENTIC BEAUTY CONCEPT's #authenticbeautymovement community, the new Vegan Brush is your clients' daily companion for smoothing, styling, and detangling hair! It's 100% vegan, made using FSC-certified beech wood and nylon bristles.

With the purchase of three AUTHENTIC BEAUTY CONCEPT products (containing at least one styling product), salon clients will receive their professional vegan brush for free (while stocks last).

To learn about the new product lines and services, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.com. You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram, Facebook, and YouTube and the #authenticbeautymovement hashtag.

AUTHENTIC BEAUTY CONCEPT Vegan Blow-Dry Service and Thermo Brush are available in selected AUTHENTIC BEAUTY CONCEPT salons now.