Yet often environmental factors, such as sun exposure, can lead to unwanted tonal shifts where brassiness or yellowing can occur, diminishing the look of hair. Therefore, Authentic Beauty Concept has developed a nourishing, purple pigmented shampoo to counteract and neutralise these yellow tones. The new Cool Glow Cleanser is perfect for meeting blonde clients’ demand both at home and in the salon, as part of a crafted care Memento service.
Cool Glow Cleanser…
Joining the much-loved assortment of premium, vegan (registered by The Vegan Society) and Peta-certified products, the new Cool Glow Cleanser joins the 'Glow' line-up; the brand's haircare range developed specially to enhance the natural glow and care for coloured hair. It carries the delicious Glow scent of date and cinnamon, an ultra-sensual signature based on an accord of rich, luminous, spicy, dried fruits such as date and cinnamon flowers notes.
Rich in carefully-selected ingredients, including extracts of the uniquely-hued violet sweet potato – Authentic Beauty Concept's colour-enhancing Cleanser takes a gentle approach to cleansing and nourishing the hair, all whilst adding invigorating cool tones through powerful purple pigments.
Especially for the usage on blonde hair, Authentic Beauty Concept have ensured a gentle, yet high-performing formula for their Cool Glow Cleanser by using the same high level of care found in the 'Replenish' line-up of restorative products.
Free from sulphate surfactants and silicones, this kind and nourishing pigmented shampoo will keep natural and not-so-natural blonde hair – as well as greys – refreshed, hydrated and strong.
Authentic Beauty Concept Online and Digital
To learn more about the Cool Glow Cleanser and all product lines, as well as the brands commitment to sustainability, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.com.
You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconceptuk on Instagram, Facebook, and YouTube and the #authenticbeautymovement hashtag.
Authentic Beauty Concept Cool Glow Cleanser will be available from September 2022.
