Aveda Launches New Vegan Nutriplenish Styling Treatment Foam

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Aveda, the high- performance hair care brand with a mission to care for the world, has introduced the latest in nutrient-derived hair hydration: 94% naturally derived, vegan Nutriplenish™ Styling Treatment Foam.

Powered by a superfood complex, this nutrient-rich styling foam delivers luxurious hydration, natural shine, and soft hold. The nourishing formula of Nutriplenish™ Styling Treatment Foam conditions and softens hair without stiffness or build-up and helps fight frizz and fly-aways. This hydrating hair foam is designed to work best for those with all textures of medium to thick, dry hair.

Nutriplenish™ Styling Treatment Foam is supercharged with superfoods, including omega-5 rich organic pomegranate seed oil, mango butter and organic coconut oil, which delivers intense hydration and natural shine. The breakthrough formula combines the power of a treatment with conditioning superfoods and the benefits of a high-performance styling foam. Nutriplenish™ Styling Treatment Foam can be used to maintain or set styles and provides thermal protection against heat styling.

Stylist Tip: Nutriplenish™ Styling Treatment Foam is perfect for wet sets, wraps and twist outs for those with textured hair.

Environmental Standards

Nutriplenish™ Styling Treatment Foam is 94% naturally derived, vegan, cruelty-free and silicone-free. It comes in a 100% post-consumer recycled HDPE bottle and is manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility. The pomegranate seed oil used in Aveda’s Nutriplenish™ collection is pressed from seeds repurposed from the juice industry, implementing Green Chemistry principles of waste prevention, and promoting ingredient circularity.

Nutriplenish™ Styling Treatment Foam is available starting 5th July 2022 in Aveda salons, spas, stores and online at aveda.co.uk for an RRP of £27.

Now with Carbon Neutral Shipping.

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