Aveda’s Blonde Revival

Aveda introduces a remarkable revival for beautiful blonde colour: their new vegan Blonde Revival triple-action system revives colour, softness, and smoothness in just one use.

New 96% naturally derived blonde revival™ shampoo and conditioner revive colour with violet rich pigments while acai and passion fruit oils help nourish, hydrate and condition over-processed hair. The system features a purple toning shampoo and conditioner that helps neutralise brassy tones for a brighter, beautiful, illuminated blonde result after just one use. Here is how the triple-action system works:

• Reawakens salon-fresh blonde colour: Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.
• Revives softness: A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair - returning incredible softness to each strand.
• Restores smoothness: Repeated lifting and lightening to achieve the perfect shade of blonde can impact the condition of your hair. This nourishing system instantly resurfaces the hair fibre leaving it feeling smooth and healthy.

The blonde revival™ system includes:

• blonde revival™ purple toning shampoo: Sulfate cleanser-free formula developed with a low lather to help maximise toning benefits as it gently cleanses hair without stripping. Violet rich pigments revive the look of salon-fresh blonde colour by neutralising brassy yellow tones for a brighter blonde result. Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.
• blonde revival™ purple toning conditioner: Silicone-free formula instantly conditions, smooths, softens and detangles. Featuring a blend of nourishing lightweight oils, including acai and passionfruit, to hydrate and condition over-processed hair while instantly resurfacing the hair fibre. Hair is left feeling silky soft and smooth with a healthy touch.

Environmental Standards

The blonde revival™ system is 96% naturally derived, silicone-free, sulphate-cleanser free and vegan; and like all Aveda products, it is cruelty-free. Blonde revival™ products are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage. Blonde revival™ is infused with a sweet, fruity floral aroma featuring osmanthus, certified organic orange, and cedarwood. The aroma is bright and colourful, offering a burst of aromatic vibrancy with each use. Blonde revival™ packaging was designed with the environment in mind. The tubes are made with a minimum of 65% post-consumer polypropylene.

The blonde revival™ system is available from May 2021 in Aveda salons and online at aveda.co.uk