Aveda’s Earth Month Mission!

This Earth Month, Aveda is on a mission to bring clean water to as many people as possible.

The global leader in sustainability will launch a Limited Edition Shampure™ Nurturing Shampoo Bar as part of its efforts to bring clean water to people in need through non-profit partner charity, Water.

This Earth Month, Aveda, the high-performance, plant-powered hair care brand with a mission to care for the world, is proud to support its non-profit partner charity, Water as it seeks to provide clean water to people in need in 2021. Since 1999 when Aveda’s founder Horst Rechelbacher created the brand’s annual Earth Month campaign, Aveda has made a significant impact, raising nearly $65 million for environmental causes around the world. This year, together with Water, the brand is on a mission to raise more than $2M to protect and provide clean water to people in need in India, Nepal, Madagascar, and Ethiopia during Earth Month 2021 and beyond.

How to support Aveda’s mission:

Aveda will donate $5 from the sale of each limited-edition Shampure™ Nurturing Shampoo Bar and every Discovery Set (featuring products from Aveda’s Nutriplenish™, Botanical Repair™ and Invati Advanced™ lines) to charity: Water.

Aveda will donate 100% of sales online at aveda.co.uk on Earth Day 2021 (April 22nd) to charity: Water (up to $600K).

Shampure™ Nurturing Shampoo Bar

The new, limited-edition Shampure™ Nurturing Shampoo Bar is silicone-free, sulphate cleanser free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses and provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the Shampure™ Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fibre, and by purchasing this shampoo bar you could help us save two tons of plastic which is equivalent to 180K water bottles. Additionally, 100% of waste from the manufacturing process will be donated to the Clean the World foundation who will in turn recycle it into new soap bars for communities in need.

The Limited Edition Shampure™ Nurturing Shampoo Bar (£14) is available nationwide and online at aveda.co.uk, and in participating Aveda salons and spas. $5 of each bar sold goes to fund clean water projects globally.

Discovery Sets for a Cause

Find your hair’s new favourite while giving something back. Aveda will also introduce discovery sets featuring products from the brand’s hero franchises. $5 of each set sold during Earth Month will fund clean water projects. The sets will feature an assortment of best-selling products from the following collections:

Botanical Repair™ Strengthening Trio (RRP £20): The new Botanical Repair™ collection offers intensive three-layer hair repair through revolutionary plant-powered, bond-building technology that is formulated to strengthen, repair and protect hair from the inside out.

Nutriplenish™ Light Moisture Trio and Deep Moisture Trio (RRP £20): Discover superfood-infused hydration with Nutriplenish™. The intensely hydrating, replenishing collection is formulated with omega-5-rich organic pomegranate oil for lush, visibly healthy, manageable hair.

Invati Advanced™ Light Trio and Rich Trio (RRP £25): The Invati Advanced™ 3-step system reduces hair loss by 53%, resulting in thicker, fuller hair.