Aveda’s New Curl Gelee is the Ultimate Solution for Waves and Curls

A multi-benefit hydrating styling solution for waves, curls and coils, Aveda, the high-performance, plant-based haircare brand with a mission of care for the world we live in, introduces a new addition to its nutriplenish™ franchise: curl gelée.

Developed with and evaluated by Aveda Texture Global stylists, the new ultra-hydrating curl gelée elongates curls without compromising definition, helping to create soft, smooth, shiny, and defined waves, curls, and coils with a 96% naturally derived, cruelty-free, vegan, and silicone-free frizz-fighting formula.

Infused with the powerful nutriplenish™ superfood complex - a blend of organic pomegranate oil, organic coconut oil, and mango butter - the new curl gelee offers the flexible hold of a gel with the nourishment and moisture of a lightweight conditioner. The conditioning formula also helps to defend hair from humidity, leaving waves, curls, and coils soft, smooth, shiny, elongated, and defined.

nutriplenish™ curl gelée is designed for all hair types (fine, medium, thick) and wavy, curly, and coil hair textures.

In consultation with Aveda Texture Global stylists, we suggest it be used as follows:

• Apply to wet hair from root to tip.
• For elongated curls - glide the curl gelée downward.
• If it is more defined curls you are after, gently scrunch after application.
• Air dry or blow-dry with a diffuser for added volume and curl definition.
• Once hair is fully dry, give it a shake at the root and scrunch to soften curls.

AVEDA’S NUTRIPLENISH™ COLLECTION

The new curl gelée joins Aveda’s high-performance, hydrating nutriplenish™ collection, including nutriplenish™ light moisture shampoo and conditioner, nutriplenish™ deep moisture shampoo and conditioner, nutriplenish™ leave-in conditioner, nutriplenish™ daily moisturizing treatment, and nutriplenish™ multi-use hair oil. This advanced hydration system for all hair types and textures offers long-lasting, high-performance, nutrient-powered hydration.

Aveda’s nutriplenish™ collection is safe for colour-treated and chemically processed hair.

ENVIRONMENTAL STANDARDS

The nutriplenish™ curl gelée is 96% naturally derived, vegan and silicone-free, and like all Aveda products, it is cruelty-free. Additionally, it is manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage.

Nutriplenish™ curl gelée comes in a 200ml tube made from up to 59% post-consumer recycled content and up to 41% bioplastic.

Aveda’s nutriplenish™ collection infuses hair with a luxurious Pure-Fume™ aroma featuring cocoa, certified organic ginger, cardamom, and other pure flower and plant essences.

AVAILABILITY

Nutriplenish™ curl gelée (200ml / RRP £26.50) is available from 6th July 2021 at Aveda salons, spas, stores, and online at aveda.co.uk