Aveda previously put a robust, long term recovery plan in place to help rebuild, support, and care for their independently owned salons into the ‘new normal’. From extensive virtual education to two industry first initiatives; Salon A-commerce and Powered by Flossie, the Aveda Cares Support Plan ensures its salon partners have the tools they need to emerge from the temporary closures.
Luke Evans, Aveda Vice President General Manager UK & Ireland, says:
Care is at the heart of our mission and as we enter into a new period of change following the temporary closure of salons regionally, we want our salon and Aveda artists to know that we are here for them. To care, to listen and to support each other and our consumers as we navigate these times together.
Aveda Cares Salon Support Plan
Aveda has a range of support systems in place including:
Salon A-Commerce
An industry first initiative that will enable salons to continue generating cashflow on retail sales while doors are temporarily closed for business. Effective from 1st November, Aveda has increased commission to 30% for all eligible salons up to the 30th November 2020 and will be increasing commission permanently - from 10% to 15% - from 1st December.
Powered by Flossie
Another industry first initiative connecting salons to Aveda.co.uk, the launch of this fantastic new guest recruitment tool is a digital appointment booking system and will be available in January for seamless booking alongside a media campaign aimed at driving guests into salons directly from Aveda.co.uk.
Virtual Education
Aveda has heightened their virtual education calendar to keep salon teams engaged, with regular offerings of technical and inspirational advice throughout the week:
Alongside the support offered throughout lockdown, Aveda will be implementing a variety of sales support offers for reopening: