BALMAIN PARIS X LOLLAPALOOZA
Balmain Paris Hair Couture is proud to announce that they are an official partner of the tailor-made event in collaboration with Balmain and Jean Imbert to celebrate together the essence of Lolla Paris: music, fashion and gastronomy, for a bucolic and musical picnic on Sunday July 19th on the lush green grounds of the beautiful Hippodrome Paris Longchamp.
On an exclusive picnic blanket designed by Olivier Rousteing for Balmain, guests can enjoy a gourmand’s menu of choices prepared especially for the event by Lolla Chef Jean Imbert, accompanied by a delicious bottle of Veuve Clicquot rosé champagne with wine and food pairing, in the unique environment of a garden and in compliance with current sanitary distancing.
Building upon Balmain and Lollapallooza’s long-term commitment to supporting the life-saving work of (RED), proceeds from the ticket sales will be used to support The Global Fund COVID-19 response. Although the confinement may be over here, the COVID-19 pandemic continues to have a catastrophic impact on the globe’s most vulnerable communities, and in sub-Saharan Africa is threatening progress made in the fight against HIV, TB and malaria. (RED), alongside its partners and collaborators is committed to raising the money needed to support the Global Fund’s work.
To help raise awareness and funds for this initiative, Olivier Rousteing has customised five pairs of the house’s best- selling Balmain Sneakers, as well as several collector’s picnic blankets to be sold online on the day of the event and Balmain Paris Hair Couture will contribute with the sale of Cosmetic Bags - with all profits raised going to The Global Fund’s COVID-19 Response.
About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight to end AIDS. (RED) partners with the world’s most iconic brands to generate money for the Global Fund through (RED)-branded goods and experiences. (RED) Partners include: 212 Carolina Herrera, Alessi, Amazon, Apple, Balmain, Bank of America, Beats by Dr. Dre, Calm, Claro, Closca, Durex, eos, Girl Skateboards, Johnson & Johnson, Louis Vuitton, Montblanc, Mophie, NetJets, Primark, quip, Salesforce, Starbucks, Stella Luna, Telcel and Vespa.
To date, (RED) has generated $650 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants primarily in eSwatini, Gha¬na, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted 180 million people with prevention, treatment, counseling, HIV testing and care services.