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Best-in-hue Winner


evo announces the winner of Best-in-hue competition!

Two months, 1,500 entries, and a whole lot of deliberating later, evo has crowned the winner of its first-ever best-in-hue colour competition.

Colourists across the globe were invited to showcase their creativity by using hue-verse to submit an outstanding colour that is both on trend and created using top-notch professional technique.

The Winner

Congratulations are in order for Abigael McCormick (@hairbyabigael) who stole the show with her vibrant entry that featured an elevated copper colour created using hue-verse. Abigael, who is owner and artist at Collective + Cove in Canada, approached this colour with the intention to have fun and be creative. Her advice to fellow colourists? “Set the goal, mentally set the standard, formulate with intention, be honest with yourself, trust your formula,” she said. “hue-verse has got you!”

Copper wavy long hair coloured by evo hue-verse

The Judging Panel

  • Jay Kownacki, head of education & product development
  • Nicole Kae, creative director
  • Tom Smith, creative colour director
  • Jules Tognini, director of ‘good times’
  • Belinda Mills, creative team member
What the judges have to say…

Across the board, the standard was high. Here’s what made Abigael’s entry stand out from the crowd.

“The standout feature of Abigael’s entry is the way it shows off the incredible shine that hue-verse provides. The hair is dressed beautifully to complement the colour and technique, while the lighting, angle of the shot and model styling all work perfectly to create an epic shot. The winner has used a clever foil placement to create visual highs and lows within the hair, paired with a perfect copper formulation for depth and shine.” - Jay Kownacki

“A great hue-verse formula uses simplicity to allow the carefully formulated shades do the heavy lifting, combined with clever and thoughtful combinations to customise and enhance the result. Using two complementary tone families in this way gives a beautiful refinement and bespoke quality to the result. Plus, it showcases the earthy and elevated copper tones that have surged in popularity for the last 12 months.” - Tom Smith

The Prize

By taking out this year’s competition, Abigael has won an all-expenses paid trip to Australia to come behind-the-scenes at an upcoming photoshoot and work with the evo creative team.

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