The event was all about 'the hashtag', as all 100 salons hosted the event on the same day, sharing the #bighairdoskp across their social media pages. The stand-alone event was hosted by Schwarzkopf Professional.
Speaking on their packed 'Big Hair Do' night, salon owner Catherine O'Connell said,
It was fantastic for a salon in Mallow to be chosen. It was a fun filled evening of hair tips and goodie bags, prizes, consultations and hair advice. We even had Jackie English - Schwarzkopf Technical Advisor - in the salon for the evening to offer her professional hair care advice.