BLONDME Upgrades

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Dedicated to deliver perfectly toned results for all shades of iconic blonde, Schwarzkopf Professional upgrades the BLONDME Blonde Toning Range.

Blonde has more forms than ever before, with trends such as balayage keeping lightening services firmly in focus. However, as more and more dark bases are being lifted, the need for deeper, cooler blonde tones is clear, which is why Schwarzkopf Professional has not only upgraded the assortment with new neutral and cool tones, but also launched four new Deep Toning shades specifically designed for pre-lightened darker bases 5-8. All shades have the well-known Bond Enforcing Technology integrated.

As delicate hair structures can be a challenge during lightening processes, minimising damage continues to be a high priority for all professional colourists. Schwarzkopf Professional has revised the new range of toners to incorporate built-in Bond Enforcing Technology; bringing the range in line with the rest of the BLONDME colour assortments.

For perfect blonde results on all types of blondes, Schwarzkopf Professional has made the new BLONDME Bond Enforcing Blonde Toning range ammonia-free, for a more pleasant experience for both client and colourist. The new line also includes seven brand new shades.

BLONDME is for every blonde: Confident. Powerful. Individual. Iconic.
BLONDME Bond Enforcing Blonde Toning:

Designed specifically to work with BLONDME Bond Enforcing Premium Lightener 9+ and the new BLONDME Bond Enforcing Premium Clay Lightener thanks to the pH neutral application mixture. This stops the hair cuticle from being reopened again after the lightening process and therefore reduces additional stress on the hair after the lightening process.

In addition, BLONDME Bond Enforcing Hydrolock Technology ensures that the hair’s inner moisture level is maintained throughout the toning process and is leading to optimal hair quality and a perfectly toned blonde result. It’s important to remember that toning is an essential step when ‘going blonde’; often described as the ‘icing on a cake’ as only a toner can ensure a superior blonde result with sophisticated tone enhancement or perfect neutralization.

BLONDME Bond Enforcing Blonde Toning has also has a new gel-crème consistency that can be applied by brush or bottle, offering colourists more versatility when it comes to application. The formula is now easier to distribute, allowing for faster application, especially for long hair clients.

BLONDME Bond Enforcing Blonde Toning Benefits:
  • Bond Enforcing Technology protects the hair during toning
  • Free from ammonia
  • Minimises additional stress after lightening to the hair with pH neutral formula mixture*
  • Gel-crème texture for easier, faster application with brush/bowl or application bottle
  • seven brand new shades
BLONDME Bond Enforcing Blonde Toning Shades and Services

The new Deep Toning shades create additional service opportunities on darker pre-lightened bases (5-8), perfect for techniques such as lowlights and shadow roots. All the shades in the range are fully intermixable, so colourists can meet the needs of every blonde client.

  • Creative Pastel Toners: For pre-lightened and natural bases 9 or lighter, ideal to create perfect neutralization or sophisticated tone enhancement.
  • Creative Deep Toners: For pre-lightened darker bases 5-8, ideal for lowlights and blurred/shadow roots

All BLONDME product details, iconic looks, education, and how-to tutorials can be found on the Schwarzkopf Professional website: and across digital channels. Do not forget to follow @schwarzkopfprouk and the #BLONDME hashtag on social media for the latest news and product updates.

The BLONDME Bond Enforcing Blonde Toning range will be available Autumn 2020.

*When BLONDME Blonde Toning is mixed with BLONDME Premium Oil Developer

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