Haircare range, Cantu has announced its launch to the professional arena through Sally and Salon Services stores nationwide. To celebrate the launch, Cantu held an intimate event at the award-winning Junior Green Salon in Kensington.
Cantu creates award-winning haircare products especially suited to natural, textured hair types. Made with 100% shea butter, the range provides highly moisturising, nourishing, reparative and protective qualities to meet the distinctive needs of multi-textural hair.
The specialist Afro hair stylists from Junior Green demonstrated three different styles on three models to demonstrate how the new Cantu collection can define, nourish, hydrate and repair.
Model 1, Thalia, had a short, faux hawk style, which was prepped with the Cantu Sulfate-Free Shampoo and Conditioner and then styled with the Cantu Twist & Lock Gel cocktailed with the Cantu Coconut Curling Cream.
Model 2, Chanel, had naturally curly, medium length hair that stylist Pash prepped the hair and then showed guests how to create a cornrow, half up, half down look. He used the Cantu Twist & Lock Gel cocktailed with the Cantu Leave-In Conditioner.
Model 3, Desiree, hairstylist Joy used the Cantu Curl Activator Cream and a twist out technique to show onlookers how to create a weightless and defined curl.
Press and session stylists warmly welcomed the range and saw it as a welcome addition to the ever growing multi-textural category. Cantu has been both award-winning and one of America’s fastest growing multi-textural haircare ranges for the past ten years, and is aspiring to become the no.1 brand within this category.
More and more often, people are embracing their natural, beautiful, textured hair and owning their unique style. Cantu’s ethos is to celebrate these strong, gorgeous women and their strong beautiful hair, because perfectly natural is what they’re all about. The award-winning collection of products, made specifically for textured hair, is all you need to achieve any look or style.
Cantu was created after noticing a significant lack of products for wavy, curly and coily hair types in the market, Cantu was created out of frustration from the lack of assortment needed to cater to these unique needs. Cantu has been both award-winning and one of America’s No.1 multi-textural haircare ranges for the past 10 years, so the brands most natural progression was come to the UK and provide its expertise to the British professional hair market.
The collection launching into Sally stores includes Cantu Natural Sulfate-Free Cleansing Cream Shampoo and Cantu Natural Sulfate-Free Hydrating Cream Conditioner. Alongside this are a range of nourishing and reparative styling and conditioning products that include; Cantu Natural Moisturising Twist & Lock Gel (Salon Size Pump), Cantu Shea Butter Moisturising Curl Activator, Cantu Shea Butter Coconut Curling Cream and Cantu Shea Butter Leave-In Conditioning Repair Cream (Salon Size Pump).