Care to be Different

Fudge Professional presents its latest collection, Care to be Different.

Created to support the launch of its new Care range this autumn, Emma Bate, Fudge Professional Brand Manager explains:

Fudge Professional always Dares to be Different, but for this launch we wanted to show the Fudge Professional approach to haircare: Caring to be Different! Our campaign is all about bringing healthy hair to life – no boring backgrounds or monochrome shots, but vibrant colours with captivating models and finished looks to match our dazzling new products. We’re encompassing the Fudge Professional Spirit and attitude, while showing off the shiny, healthy hair our new range will give your clients, no matter what their hair type.

With this campaign, we’re capturing people’s attention from the client level upwards with relatable but still inspiring imagery, and we want everyone to get their hands on our new Care range; whether you’re stocking it in your salon or your clients are stocking it in their shower!

Credits:

Hair: Fudge Professional

Make-up: Neoko

Styling: Rachel Anderson

Photography: Daniel Thomas Smith