Caroline Sanderson Donates Thousands to Charity

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Caroline Sanderson – the multi award-winning owner of Ego Hair Design and salon coaching academy Salon Jedi - used the challenging 2020 lockdown to achieve her long-held dream of writing an Amazon best seller.

After supporting salons globally for ten years with an array of innovative digital salon business and mind-set courses, Caroline wanted to bring her learnings to as wide an audience as possible to help fellow salon owners bounce back from the pandemic.

‘The Salon Jedi: The Big Business Breakthrough for Ambitious Salon Owners’, was written for salon owners struggling to find a way to step off the salon floor and put more energy into growing and building a profitable business.

The book achieved #1 bestseller status on Amazon, but Caroline has not taken a penny of the profits for herself, instead choosing to utilise the royalties to donate £1000 to the MIND Charity. Mind is a mental health charity in England and Wales. Founded in 1946 as the National Association for Mental Health, it celebrated its 70th anniversary in 2016. Mind offers information and advice to people with mental health problems and lobbies government and local authorities on their behalf.

With the subsequent kindle publication of the book, Caroline has donated a further £1000 to the Hair & Beauty Charity, a charity dedicated to helping hair and beauty professionals in need, offering financial support for individuals facing difficult times due to unforeseen circumstances such as illness, bereavement, and financial hardship.

Caroline continues to support the hair industry by interviewing salon professionals on her podcast and hosting three rooms a week in new networking app Clubhouse, discussing mindset, ‘ask the expert’, and marketing.

Caroline’s personal story and success demonstrates just what is possible with a positive mindset. She holds nothing back in her book, even disclosing her own figures and her journey from single motherhood and struggling to business success so readers can see the exact path she followed and create their own fulfilling future. She urges readers to “Believe in what you are capable of and take the first steps towards building a more successful salon business”. Caroline is currently running a free programme called the 5 Day M.a.g.I.c Mind Challenge which anyone can join at

Caroline’s second book, Mindset, Magic & Miracles, is due to be published in June 2021.

Click here for upcoming courses and talks from Caroline:

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