Caroline Sanderson Publishes The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners

Caroline Sanderson is the multi-award winning owner of Ego Hair Design and salon coaching academy, Salon Jedi, and has been supporting salons globally for ten years with an array of innovative digital salon business and mindset training courses.

Caroline’s proven coaching method has put numerous salons back on track, releasing salon owners from recurring issues around staffing, negative thoughts and behaviours that hold their business back, and issues with reaching and retaining clients. Throughout lockdown Caroline supported the hair community with essential free training resources, and she also wrote this book, which has reached number 2 in Amazon’s Beauty & Fashion Bestseller list within 24 hours of its release!

Caroline’s perspective on the importance of mindset and her achievable tips for financial success make this book a must for any salon owner. - Errol Douglas MBE

Salons who buy their copy in the first 48 hours of launch will get it for only £4.99 (going up to £6.99 and then RRP £14.99), plus free access to a new event coming soon: The Salon Sovereignty Summit.

Written for salon owners struggling to find a way to step off the salon floor and put more energy into growing and building a profitable business, The Salon Jedi contains the industry secrets and success strategies usually reserved exclusively for award-winning salon owner and author Caroline Sanderson’s elite training academy. Now, for the first time ever, Caroline is making that information available to all who need it.

I personally, am a big believer in the idea that you can hold yourself back by your own narrative. Caroline explores this concept extensively with some great ideas on how you can challenge and change that. - Jack Howard, award-winning Global Colour Educator and Podcast Host

Providing practical and actionable steps to help salon professionals achieve the same results that Caroline and so many of her students have, this book teaches:

• MINDSET and why this is the foundation of any strong business
• MARKETING and how to use it effectively to grow your business
• MANAGEMENT including how to recruit and train an effective team and increase sales
• MAINTENANCE which is essential to experience lasting success

After reading just one chapter, I’ve gone straight into the salon and made some tweaks. This book has really helped me to refocus and reinforced the benefits of a positive mindset. - Karine Jackson, London Hairdresser of the Year 2007, President of the Fellowship for British Hairdressing 2017-2019

Endorsed by some of the biggest names in business, Caroline has created a multi-award winning salon and international training academy for salon owners by following what she shares. Her personal story and success demonstrate what is possible. She holds nothing back, even disclosing her own figures and her personal story from single motherhood to 7-figure business success, so readers can see the exact path she followed and create their own fulfilling future. She urges readers to “Believe in what you’re capable of and take the first steps towards building a more successful salon business.” Caroline says,

It’s always been my goal to empower salon owners so that they can grow their business and ultimately get off the tools when the time comes – many salon owners are also their salon’s best earners and are stuck behind a chair while the rest of their team under performs. They can get caught in a cycle where they have no time to allocate to actively improving their business because they’re always with clients. My method teaches them how to take control so they have a confident, high earning team who perform across the board. We cover mindset, marketing, training, HR, retail, targets and everything they need to succeed in a tangible time frame.

CAROLINE SANDERSON, The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners, £14.99 (available for less than half price with free event access for a limited time) is out now and can be purchased here.