For the first time, ITV and the producers of The X Factor, talkback Thames and Syco are introducing a Style Team to The X Factor, giving viewers the lowdown on the contestants’ hair, make-up and clothes transformations.
Jamie Stevens, who has done shoots and cuts for the likes of Kylie, Stella McCartney, Elle Macpherson, Eva Herzigova, Myleene Klass, Hugh Grant, Christian Slater and Gok Wan to name a few, has been announced as the show’s resident hairstylist alongside stylist Laury Smith and make-up artist Natalya Nair who will this week begin work on the nation’s biggest television show. Transforming the final 16 contestants in preparation for The X Factor live shows, the Style Team will bring direction, expertise and ingenuity to carve the individual stylistic personas of the UK’s freshest new talent.
Stylist Laury Smith has worked as Fashion Editor of the biggest selling men’s magazine FHM as well as regularly contributing to L’Uomo Vogue, GQ and Oyster and has styled celebrities such as Lady Gaga, Kanye West, Britney Spears, Usher and the Pussycat Dolls.
Make-up artist Natalya Nair, a new face on the industry scene, has worked with Florence Welch, MIA, The XX, The Drums and Estelle.
The X Factor is the biggest talent makeover contest in the UK and having my name affiliated with the Style Team is my biggest honour to date. My goal is to educate people on hair; why I'm colouring it red, why I'm cutting it in such a way, 90% of a makeover is hair. Transformations are already under way now, with BIG things to come for the live shows. Exciting times ahead!
The X Factor is the UK’s most watched television series with a massive 12.6 million people tuning in to watch the return of The X Factor on ITV1. The series is currently showing on ITV1, ITV2 and itv.com until December 2011.
30-year-old Jamie Stevens, who has been nominated for an unprecedented four British Hairdressing Awards this year, already has a CV to die for: his own salon at 18; working for Beverly C, Daniel Hersheson and now Errol Douglas (where he’s Art Director). Jamie has been signed up to the Global Art Team at Matrix haircare and continues to be one of the most in-demand hairdressers in the country.