This January, INNOluxe were excited to announce their Salon of the Month as CODE.
Wella Master Colour Expert, Laura Bull, founded CODE in early 2010. She spotted a need in her area, Oulton Broad, as there were no expert colour salons within a 30-mile radius! CODE was born to inject a new, fresh and exciting experience for all things hair.
CODE has the aesthetic of a high end, luxury salon, without a franchise label. They have an overriding attention to detail when it comes to excellent customer care creating an evolution in their area. CODE clients don’t have to travel to the city and pay crazy prices for a specialist experience.
Laura sums it up with a breakdown of her brand name:
CODE stands for ‘Classic, Original, Distinguished, Elegance.’
Colour reigns over all other services at CODE with 80% of clients booking in for trend led colour, colour transformations and colour corrections. Laura states that thanks to INNOluxe clients can now achieve their dream colour much quicker!
She explains how CODE first came across INNOluxe and how they came to be an INNOluxe salon:
We first came across INNOluxe after spotting that Sophia Hilton had been using it. We were looking for a strengthening product at the time and had toyed with the idea of using other brands, however they lacked the innovative feel we were looking for; we didn’t want to jump on the bandwagon and use a product purely because everyone else was using it! Seeing Sophia’s inspirational work sold it to us!
CODE has noticed a massive increase in their turnover since coming on board with INNOluxe. Laura tells us how our product has changed things up on the salon floor:
INNOluxe helps us to express creativity. We can now experiment with colours we never dared to try before. Our colour correction choices have evolved and become bolder; every CODE stylist has the confidence to deliver clients desired results much quicker. We add INNOluxe to every colour correction and lightening service package; it’s a MUST!
Upon noticing how little hair was left in the brush post blow-dry after bleach applications, it sealed the deal. CODE and their clients can’t get enough of the magic contained in each drop of INNOluxe, and we can’t get enough of the work they’re producing!
This article was featured on www.innoluxe.com