With the pace of everyday life and social media influence, hair colour can chop and change like the wind and when changing your hair colour, it’s important to keep hair colour looking salon fresh and in its best condition. Luckily Schwarzkopf Professional’s BC pH 4.5 Color Freeze will do just this.
A balanced pH level of the skin is of utmost importance to retain a healthy condition. As important as it is to treat the skin with suitable pH balancing products, research has found out that the longevity of hair colour can benefit from products that balance the hair to its optimal pH 4.5. BC pH 4.5 Color Freeze helps to strengthen the hair structure, and not only seals the surface of coloured hair, but also freezes colour pigments inside the hair matrix to bring coloured hair closer than ever to zero fade.
During colouring, the outer and inner hair structures are loosened so that colour pigments can penetrate the hair, but until now the structure hasn’t closed up again fully. The pH 4.5 Balancer Technology, working with Lactic Acid and Calcium Hydroxide, reinforces the internal hair structure by bringing the hair to the optimal pH level - meaning it essentially 'freezes' colour pigments in the hair for ultimate colour perfection and anti-fade. This takes place directly after colouring, and then every day as part of your normal haircare regime.
The UV filter within BC Color Freeze protects the keratin structure to conserve the colour, shine and condition of the hair and protect against the damaging effects of the sun, whilst the Cell Perfector Technology seals the hair's surface, repairing inside and out each strand by filling the structural gaps, restoring elasticity and providing strength.
The BC Colour Freeze range includes:
- pH 4.5 Color Freeze Sulfate-Free, Rich, Silver, Gold Shimmer and Vibrant Red Micellar Shampoos
- pH 4.5 Color Freeze Micellar Cleansing Conditioner
- pH 4.5 Color Freeze Spray Conditioner
- pH 4.5 Color Freeze Conditioner
- pH 4.5 Color Freeze Treatment