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After winning the Ultimate Salon 2017 Award and awaiting several industry team and salon awards, it’s exciting times for Simon Webster Hair (SWH)!

Now, the launch of the official SWH Art Team under the direction of Simon Webster has given the salon the opportunity to reward some of the extraordinary talent they are privileged to have. And this is the perfect time to proudly announce the promotion of two team members to SWH Team Brand Ambassador roles. Representing the SWH brand on a national and international stage are Patrick and Lora.

As a L’Oreal ID Artist and Colour Specialist, Patrick Matthews has seen multiple successes with SWH, including the UK Mizani Afro Award and consecutive Colour Trophy wins. As SWH Brand Ambassador under the banner of #SWHCreate, Patrick is heading up the SWH Art Team. He brings an expert eye and innovative techniques to the salon’s campaigns, collections and platform work.

His passion for his craft is unlimited and his work exudes the creativity, beauty and difference that SWH prides itself on. Patrick will be bringing together and curating the talents and ideas of the SWH family like never before.

Patrick’s partner-in-crime is Lora Griffin, SWH’s second ID Artist and Colour Specialist, responsible for the #SWHEducate initiative. Her experience and achievements in competition and platform work include recognition in The Fellowship F.A.M.E. Team.

Her credentials in both the artistic and educational aspects of hairdressing are extensive and as an SWH Brand Ambassador she is not just developing the skills of the team, but presenting the SWH ethos and approach to styling to a wider industry audience. She excels in translating runway work, session and avant-garde styling to commercial looks and her trend prediction is on-point.

Together, the SWH Brand Ambassadors bring an exciting array of talents to the SWH Team that is unrivalled and represent exactly what Simon Webster Hair is about: creativity and innovation, passion and professionalism. Watch this space for updates on their projects, adventures and how they’re rocking the hairdressing world!

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