Alongside Darren, who designed the look for the show, art directors Luke Benson and Kieran Tudor also assisted to create the ‘Post Apocalyptic Survivor’ look. This season, the hair at Gyunel reflected a collection inspired by an imagined biblical apocalypse. The hair brief was for a modern interpretation of a post-apocalyptic survivor who, having escaped a catastrophe, has a super-natural and powerfully chic appearance that complements the Gyunel A/W 15 collection. Darren says,
Working on the S/S collection with Gyunel late last year was in itself a cool introduction into the design and mind of Gyunel herself. Having the great pleasure of being asked back to do the A/W collection, we totally connected with the concept of post-apocalypse survivor.
I was shown the collection, shapes, designs and materials used to create it, which led to the concept of distressed undone textural hair with the main emphasis on spindle locks, creating an image of a girl who’d survived the fallout and been walking for days – her ‘together’ hair image had collapsed, but entwined with leather and bindings it’s still a very beautiful editorial vibe.
The graphic detail of the braids and textured dreadlocks resulted in the fusion of an extra-terrestrial and human aesthetic. The eye is drawn along artistically entwined braids and dreadlocks to the hive of an ethereal chignon.
For a wearable interpretation off the catwalk, Darren identifies two key trends - material that mimics garments such as leather, (tie around the hair to secure or use as a headband) and ‘roping’ – the plait’s more achievable sister and much easier to do on yourself, “simply twist two strands of hair together for a new, more grungy take on the plait.”
Of the collaboration, Gyunel said,
This will be the second season that we’ve collaborated with Wella Professionals, and I’m really excited to work together again for our A/W 15 show at London Fashion Week, as Wella appreciate and practice the same values of innovation, creativity and individuality.
The look for the show was created with the soon-to-be launched new styling range from Wella Professionals called ‘EIMI’ (which will replace the existing Style range). Individual style seekers can pick from 29 styling essentials, including four exciting new products to create a style that best suits them. EIMI is a natural fit to recreate the inventive and individual hair looks seen at Gyunel A/W 15.