L’Oréal Professionnel introduces Absolut Repair Molecular Bi-Phase Oil...
#Shine has been dominating conversations amongst clients on social media with over 20M posts on Instagram and 1.2M on TikTok dedicated to products, tips and tricks delivering glossy, healthy-looking hair.
Whilst shine is highly coveted, achieving long-lasting results remains difficult to attain, as existing oil products primarily offer surface-level solutions, creating a temporary gloss without true deep repair.
The solution? L’Oréal Professionnel introduces Absolut Repair Molecular Bi-Phase Oil. Our new bi-phase oil technology changes the game by working at both molecular and surface levels. It works to deliver deep repair and exceptional shine, lasting up to three days.
Decoding Hair Damage at a Molecular Level
When hair is exposed to environmental aggressors and routines like heat styling, bleaching or chemical treatments - the hair cuticle gradually lifts, exposing the cortex. Once exposed the cortex starts to deteriorate.
At a molecular level amino acids degrade, resulting in the breakage of bonds, weakening the hair’s structure permanently. As a result, in addition to the loss of shine and softness, hair loses its strength and elasticity, becoming completely damaged.
Bi-Phase Oil Technology for Dual Action Repair
L’Oréal Professionnel’s Absolut Repair Molecular Oil includes a patented bi-phase technology. This technology comes with an aqueous phase which travels actives at a molecular level. While the oil phase creates a protective veil, helping to restore the hair’s lipidic barrier for frizz control and enhanced long-lasting shine.
- Aqueous phase: with peptides bonder and 5 amino acids that penetrate deep inside the cortex to rebuild hair’s molecular structure.
- Oil phase: coats the hair in a lightweight protective veil restoring hair’s lipidic barrier against external aggressors, aligning cuticles for up to 3-day frizz control and shine.
- Simply #ShaketoShine, to merge the bi-phase oil for simultaneous deep repair and long-lasting shine.
L’Oréal Professionnel Absolut Repair Molecular Oil is available to purchase on the L’Oréal Partner Shop.