Discover Authentic Beauty Concept

Authentic Beauty Concept is taking over Mortimer House members’ club this summer for a day dedicated to discovering the brand.

Open to both existing clients and salons and stylists interested in stocking the premium sustainable product range, the Introduction to Authentic Beauty Concept event will include demonstrations, panel discussions and brand insight, as well as complimentary food and drinks.

Bringing to life the Authentic Beauty Concept of holistic wellbeing, the introductory day will also include relaxing head massage treatments, and a peaceful sound bath.

Designed to showcase all aspects of the luxury vegan haircare line, the event will empower stylists and salon owners not just with product know-how, but also insight into running a more sustainable business and expert guidance on concepts including the brand’s refill stations, vegan blow-dry menu and social initiatives.

Headlining the event will be Authentic Beauty Concept ambassador Joseph Ferraro, who will be joined by session stylist and salon owner Christopher Laird. Together, the duo will be on hand to share their expertise, showcase the product range and head up panel discussions on becoming more sustainable.

Guests are invited to join Authentic Beauty Concept in the beautiful central London venue for a morning or afternoon session by RSVPing for free here!