Educate Yourself with Salon Seminars

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Salon International gives you plenty of opportunities to learn from and get inspired by industry experts, and nowhere is that opportunity more intimate than in the Salon Seminars.

These up close and personal sessions are all about education, with big-name hairdressing icons sharing their expert trends, techniques and tips in a relaxed and personal environment. If you want to develop your skills and learn real takeaway techniques to use in your salon, these intimate sessions are just what you need to top up your skillset and develop some dynamic, trend-led new services.

Patrick Cameron: Sunday, 10:30am - 11:45am

First on the seminar list is the inimitable Patrick Cameron, whose hair-up skills are legendary. Famed for demystifying the art of dressing hair, Patrick’s quick and easy takeaway tips remove the fear from hair-up and provide real, relevant and logical steps for recreating the look back in the salon. In this seminar, you’ll see Patrick demonstrate trend-led takes on hair-up styling, and walk away confident in your ability to use his failsafe techniques as the basis of your own looks. Perfect for salons that love bridal and occasion work and want new ways to speed up and diversify the process.

Mahogany: Sunday, 12:15pm - 1:30pm

The Mahogany creative team have been hosting their look, listen and learn seminars at Salon International for more than 20 years, and this year they’ll be back to share their Spring/Summer 2020 collection and the inspiring trends they’ve identified for the season ahead. Led by International Creative Director Colin Greaney, UK Creative Director Antony Licata and Senior Creative Director Neil Atkinson, the seminar will centre on Mahogany’s trademark innovative cutting and colouring techniques, created to inspire other hairdressers and provide them with something new to use in the salon.

Trevor Sorbie Artistic Team: Sunday, 2pm - 3:15pm

The Trevor Sorbie Salon and its Artistic Team has long been a breeding ground for talent, with names including Eugene Souleiman, Angelo Seminara and Sally Brooks all passing through its illustrious doors. In this seminar, you’ll have the opportunity to see the salon’s most creative new names, as they showcase looks from their new 2019 collection and provide an in-depth exploration into their inspirations, as well as how to transform each look by strengthening or softening to make it relevant for the stage, a shoot or, crucially, the salon.

BaByliss Pro presents Sofie ‘Staygold’ Pok: Sunday, 3:45pm - 5pm

The leading session to salon brand is back for another inspiring show, packed full of trend-led techniques to excite clients and boost salon styling services. This year, LA barber icon Sofie ‘StayGold’ Pok will be making her Salon International debut with an exclusive education seminar. Sofie will be focussing on her globally sought-after barbering skills that have earned her 350,000 followers on Instagram and helped her win countless industry awards.

Salon International takes place at ExCeL London from 5th-7th October 2019. To purchase a ticket to the exhibition please visit
All tickets are available for hair professionals and those working within the hair industry only.

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