Award-winning actress and makeup aficionado, Jennifer Coolidge has reunited with e.l.f. Cosmetics, the #1 Gen Z Favourite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 27th, and available for purchase on elfcosmetics.co.uk.
Inspired by an outtake from e.l.f.’s and Jennifer Coolidge’s Big Game commercial shoot when Jennifer was asked what she would name her own lipstick if ever given the chance, she jokingly said, “Dirty Pillows” or “Swollen,” and e.l.f. jumped at the chance to collaborate with Jennifer to create a shade of her own.
"With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “We’re celebrating Jennifer's unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape."
“When I get up in the morning my favourite thing to do is put on my makeup because I love the creative process of becoming somebody a little different each day just to keep life interesting,” says Jennifer Coolidge. “A key part of my favourite look is exaggerating my lips by combining lipstick with liner and gloss in just the right colours to make them look bigger. My eyes, my cheeks, and my foundation are changing every day with my mood… but never my lips because every day I’m asked what products I use to get that look! Now with an e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too. I found the perfect partner in e.l.f. because they align with my top values… vegan, cruelty-free, and affordable! I’m thrilled to share the makeup secrets of my lips with you! You’ll know you still have your lips on if you wake up to a dirty pillow!”
The Dirty Pillows campaign explores a world where one’s lips always come first. Playful and irreverent as the one and only Jennifer Coolidge, the campaign finds her completely preoccupied by her new lip kit in the most unexpected circumstances. Once you try it, you will be too! The campaign was co-conceptualized, cast, produced, and scripted by SHADOW, e.l.f. Beauty's long-term creative marketing and communications agency.
Tune in to watch the campaign kick-off, and purchase the e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit for £25.00 on September 27th exclusively on elfcosmetics.co.uk, which includes:
Be sure to tune into e.l.f.’s social channels for all things Dirty Pillows on Instagram, Facebook, Twitter, and TikTok.