BC Bonacure from Schwarzkopf Professional launch Micellar Cleansing Conditioners.
The ‘co-wash’ or ‘conditioner-wash’ trend is booming thanks to the shift towards a gentler and more lived-in haircare routine. Continuing to meet the needs of a contemporary market, Schwarzkopf Professional’s expert care brand, BC Bonacure, has added three skincare-inspired cleansing conditioners to its haircare range.
Understanding that hair needs to be in perfect condition for the best cut, colour and style, BC Bonacure makes perfection a daily reality with unprecedented care, available in ranges for all hair types. With the launch of the first Micellar co-wash, Schwarzkopf Professional partner salons can now complement the classic wash and care regime by expanding the salon service portfolio with the gentleness and performance of Micellar technology.
Building on the strength of the low-shampoo (‘low-poo’) conditioner-wash trend, Schwarzkopf Professional have developed the innovative BC Micellar Cleansing Conditioners to gently cleanse and condition all hair types in one step; without the need for traditional shampoo and conditioner at every hair wash. Low-poo and co-washing are a growing trend widely supported by celebrities. A low-poo regime enables the natural oils in the scalp to be restored because the hair is not washed daily or with harsher surfactants, and co-washing gently lifts dirt without stripping the natural moisture out of the hair.
The sulphate-free, gentle and skincare-inspired Micellar formulas from BC Bonacure cleanse and refresh the hair while retaining the hair’s natural oils and moisture.
The 360° Cleansing Routine
The topic of switching shampoo is hotly debated, with research suggesting that clients tend to rotate to different shampoos in between services. Striking the perfect balance between cleansing and conditioning, BC Micellar Cleansing Conditioners allow clients to gently wash their hair without the intensity of a shampoo.
Taking a holistic 360° approach to cleansing, Schwarzkopf Professional recommend the use of BC Micellar Cleansing Conditioners every 3rd wash for a gentle cleansing experience that helps to keep the hair in balance; without changing the key ingredients acting on it. The mild, low lather, sulphate-free formulas gently cleanse and condition the hair, whilst retaining natural lipids and moisture without overburdening.
Unique Micellar Technology
Micellar Technology is well known in the skincare industry and has excellent, yet gentle, cleansing properties. Micelles can be described as mild surfactants with the ability to cluster and lift dirt, oil and impurities together, allowing them to be transported through the water for a milder cleansing experience.
BC Micellar Cleansing Conditioner (500ml £22.50 / €24.90) range includes:
- BC Repair Recue Micellar Cleansing Conditioner
- BC Color Freeze Micellar Cleansing Conditioner
- BC Moisture Kick Micellar Cleansing Conditioner