Fabulous Sweetie - ghd Partners with Absolutely Fabulous: The Movie

ghd is the go-to styling brand used to create Edina and Patsy’s legendary hairstyles in Absolutely Fabulous: The Movie, which is released nationwide on 1st July 2016.

The partnership between these two iconic British brands will launch the ghd summer sale, offering £20 off most electricals from 13th June to 31st July 2016, using the headline, “Quick sweetie – it’s the ghd sale”.

ghd are promoting the partnership through Heart radio with Emma Bunton, who features in the film, and through extensive consumer print and digital media, taking this fabulous retail message direct to the consumer as only Eddy would!

Get Patsy and Eddy’s look using ghd...

• Patsy’s hair is carefully backcombed with the ghd natural bristle radial brush (£20) before styling into her iconic up-do and securing with lots of hairspray.
• Eddy's bouncy curls that last from day to night are created by wrapping sections of hair around the ghd curve Classic Curl Tong (£120) and set with ghd Curl Hold Spray (£12.95).

The absolutely fabulous ghd summer sale starts on 13th June at ghdhair.com.