Thursday the 10th of September saw the latest, exciting innovation from Schwarzkopf Professional launched in style, with an intimate reception for press and key customers at the Sanderson Hotel in London.
With a drinks reception in the decadent purple bar, the industry’s elite sipped bespoke Fibreplex cocktails before moving through to the Billiard Room to learn more about this incredible launch. The evening also announced Schwarzkopf Professional UK Colour Ambassador, and Mahogany’s Head of Colour and Technical Development, Tai Walker, as the Fibreplex ambassador.
Tai and Stephen McDowell, head of technical for Schwarzkopf Professional, revealed the scope of Fibreplex and gave a fabulous showcase to their audience with live colour models. Having spoken to the chemists behind the development, Tai was able to see the incredible results first hand and demonstrated this on his beautiful colour models. With shiny, sleek and healthy looking hair, it was clear to see that the Fibreplex system really does strengthen and nourish the hair! And if that wasn’t enough, the ‘comb test’ was performed live on stage, with one half of the bleached head of hair treated with Fibreplex and the other without – proving how easy it was to comb through the treated side, and the breakage seen on the other. Stephen McDowell said,
Our launch night was the perfect way to get everybody excited for the game-changer that is Fibreplex! It was a fantastic night and as the only major colour house to launch a product of this type, we are so proud to introduce it to the industry.