Professional cult hair brand and Official Style Partner for London Collections: Men, Fudge Professional will be hosting the fashion week favourite, ‘The Fudge Fix’ pop-up salon, during the men’s fashion extravaganza next month.
Located on the lower ground floor at Victoria House, Fudge Brand Ambassadors will be offering the fashion conscious attendees at LC:M AW15 complimentary haircuts and styling services from the bespoke Fudge style menu. A Fudge Professional photo-booth will be built into the salon for guests to capture and share their new looks created by the Fudge Brand Ambassadors.
Along with Fudge Professional products, the Fudge Brand Ambassadors kits will feature the latest electrical tools by BaByliss PRO including the Titanium Expression Collection. The barbers in the team will also benefit from the BaByliss PRO V-Blade Lithium Clipper and BaByliss PRO V-Blade Lithium Trimmer.
The four day event is taking place between Friday 9th – Monday 12th January 2015, with the Fudge Fix salon being open daily.
Handpicked by Fudge Creative Director, John Vial, the LC:M AW15 Fudge Fix hair team consists of Fudge salon owners and stylists: Aaron Best from AB Hairdressing, Chloe Hamilton and Jo Caswell from Mutiny Hair, Dean Lawton-Taylor from Artisan, Dion Paden from Hooka, Grace Benjamin from Paul Watts, Joanne Levett from Artworks, Katie Hamburger from Regis, Loretta Karam-Smith from Clipso, Natalie Allen from Harvey Luke, Nikki Gallimore from Shades and Reece Bullman from Chopp.
London Collections: Men showcases a host of British and international design talent, including an array of high profile and up-and-coming menswear designers including Thomas Pink, Tom Ford, Paul Smith, Belstaff, Christopher Shannon and Katie Eary. The London Collections: Men SS15 will be the sixth season of the UK’s dedicated men’s fashion event.
Speaking about the project, John Vial said,
Our pop up salon, 'The Fudge Fix’ has proved to be a real success at men’s fashion week and we’re thrilled to put it in the hands of our Brand Ambassadors. Supporting our salon stylists and fans, and involving them in the brand is a big part of our ethos. We have a significant presence at LC:M AW15, so it’s great to be able to call upon our Brand Ambassadors and share the unique experience with them.