Following on from the brand name and logo update, the new website reinforces the heritage of the brand and focuses on the professional hairdresser. A digital hub, the new Fudge Professional website showcases the product portfolio, as well as the latest news and hair inspiration direct form the runways.
Featuring a vibrant colour palette of orange and black, in keeping with the energetic and experimental brand, the Fudge Professional website also acts as an international intermediary between the hairdresser and the Fudge Professional distributors. The click of a country icon provides the distributor and stockist contact details for each selected country. The newsletter sign up gives visitors the opportunity to be updated on-the-go with the latest product launches, brand showcases and giveaway opportunities. The moderated live interlinked Planet F social feed inspires visitors with the latest, Fudge Professional activity globally.
Head of Fudge Professional, Stephanie Bruce, explains,
The website has taken us back to the basics – we want to talk to the professional hairdresser whilst also supporting our international distributors. The new look website is an online hub to showcase our products, keep our customers updated on Planet F happenings and focus on our educational expertise. It’s exceptionally easy to navigate and keeps the hairdresser front of mind at each stage.