ghd, a global leader in high end professional hairstyling tools, has raised over $20 Million for breast cancer charities globally and this month launches the 17th annual limited-edition pink collection and campaign in support of breast cancer charities.
An evolution of 2020’s successful Take Control Now campaign, ghd has partnered with eight incredible muses for the 2021 campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones.
The limited-edition collection features the campaign messaging - TAKE CONTROL NOW - on the styling tools, providing women with a regular reminder to self-check for signs of breast cancer Every. Single. Month.
I truly believe that as a business, if you perform well, you can give more back. At ghd, we have donated over $20million to breast cancer charities globally, and we are committed to delivering even more to our charity partners moving forward. The ghd and breast cancer charity partnerships are very much a part of our brand DNA. Each year we devote time to a moment in the calendar where we, as a brand, want to give back and raise awareness of this important topic.
As a trusted brand that is used by millions of women across the world, we have a unique and powerful opportunity to connect and communicate with our consumer via our tools. Our mission for the Take Control Now campaign, is to empower and remind women to self-check every single month, while also raising valuable money for charity. – Jeroen Temmerman, ghd CEO
TAKE CONTROL NOW CAMPAIGN
ghd invited four young women who have never self-checked to read the intimate stories of people who have been affected by breast cancer, in the hope that hearing these stories would make them prioritise their health and start self-checking on a regular basis.
The personal breast cancer stories were shared by a mother, Lesley, whose daughter Hatti has breast cancer; a husband, Asad, whose wife Sania has breast cancer; a sister, Medina, whose younger sister Nadia has breast cancer; and a young lady called Jen, who has been living with breast cancer for ten years.
After hearing these emotional stories, all four young women transformed their views of self-checking and committed to self-checking their breasts Every. Single. Month. Discover the incredible stories on ghdhair.com or ghd YouTube for more information.
TAKE CONTROL NOW COLLECTION
Each tool in the pink collection has been designed to feature the Take Control Now message, so that EVERY. SINGLE. MONTH you remember to TAKE CONTROL NOW and check your breasts for not only yourself, but for your loved ones as well.
The collecton includes the award-winning ghd platinum+™ styler, ghd gold® styler and ghd helios™ professional hairdryer in a beautiful rose pink tone with metallic pink accents and featuring the central campaign message, TAKE CONTROL NOW!
GHD PLATINUM+ PINK LIMITED EDITION (RRP £189)
The ultimate SMART styler, the ghd platinum+ features ground-breaking Ultra-zone™ technology that responds to your hair and the way that you style. The ghd platinum+ styles at an optimum styling temperature of 185ºC to empower you with 70% stronger hair, 2x more colour protection, and 20% more shine.
GHD GOLD PINK LIMITED EDITION (RRP £149)
The iconic ghd gold styler features Dual zone™ technology for premium performance which delivers salon quality results and a super smooth finish from root to tip.
GHD HELIOS PINK LIMITED EDITION (RRP £159)
The ghd helios hairdryer enables for ultra-powerful drying and ultimate styling results with 30% more hair shine due to its unique Aeroprecis™ technology and bespoke contoured nozzle leaving hair sleek, smooth, and shiny with a salon finish in no time.
£10/$10/€10 from every pink limited-edition purchase goes to Breast Cancer Now in the UK and other breast cancer charities globally.
All ghd styling products and tools are available in the best salons, department stores and ghdhair.com.