GLOWWA marks five years of its science-backed, inside-out approach to hair health with a limited-edition collaboration with Denman.
Bringing together GLOWWA’s hero, multi-award-winning HAIR FOOD, with one of the industry’s most iconic, salon-loved tools from Denman, a brand trusted by stylists for over 80 years, the gift set has been designed to create a standout in-salon offering, while opening the door to more meaningful, long-term conversations around hair health.
“This collaboration brings together two everyday essentials,” says Jerome Wilson, Global Head of Education at GLOWWA. “Brushing helps distribute natural oils from root to tip, leaving hair smoother, shinier and more conditioned, while also stimulating the scalp to encourage blood flow to the follicles, supporting overall hair health. Paired with targeted nutrition like GLOWWA Hair Food, it’s about supporting hair from the outside in and the inside out.”
At the heart of the set is a three-month supply of GLOWWA Hair Food, paired with a limited-edition Denman paddle brush, reimagined in GLOWWA’s signature pink. Loved by stylists and clients alike, the brush delivers durable, scratch-resistant performance with a sleek, elevated finish. Designed for detangling, blow-drying and enhancing curl definition, it glides effortlessly through even the toughest knots and tangles, leaving hair soft, smooth and tangle-free. Presented in a premium soft pink gift box, the set creates a beautifully elevated retail moment.
Inside the gift set:
- 3 x GLOWWA Hair Food Original
- GLOWWA Limited Edition Denman Paddle Brush
This limited-edition release elevates the everyday, pairing hair health with a must-have GLOWWA x Denman brush. Available for a limited time, the £99.99 set gives salons a fresh way to bring the inside-out hair health conversation to life, with the Denman brush, worth £20, included within the price of the three-month Hair Food supply. It also reinforces GLOWWA’s salon-first ethos, giving partner salons a compelling retail opportunity with clear added value for clients.