With the trend of cool, ice blonde hair showing no sign of slowing down, Schwarzkopf Professional understand how important it is for both hairdressers and clients alike to achieve and maintain a true, clear blonde.
Everyday environmental factors, sun exposure, or not so everyday factors - the pool or sea water, can strip hair of the beautiful cool tones applied in-salon. Instead, hair can become brassy, as underlying natural warm and yellow tones start to show through, but don’t worry… it’s time to say GOODBYE YELLOW and hello clear, bright blonde.
GOODBYE YELLOW is Schwarzkopf Professional’s first highly-pigmented, neutralising shampoo. Free from SLS/SLES sulfates, GOODBYE YELLOW provides gentle cleansing and anti-yellow action with an instant tonal deposit that counteracts and neutralises underlying warm tones.
GOODBYE YELLOW Technical Insights
The specially developed pigment combination of purple and blue direct dyes within GOODBYE YELLOW has been formulated to neutralise unwanted yellow undertones, whilst gently cleansing the hair. The formulation, with a pH level of 4.5, quickly adheres to the hair for maximum neutralisation and beautiful cool blonde results.
GOODBYE YELLOW In-Salon Services
Hairdressers can now expand their in-salon blonde service offering, thanks to Schwarzkopf Professional’s toning no toner concept and four cooler than cool blonde looks.
With all services, GOODBYE YELLOW is applied at the backwash as a neutralising, anti-yellow wash for lightened hair. To continue the intense neutralisation results at home, clients can use GOODBYE YELLOW to quickly neutralise any stubborn yellow undertones, maintaining a true, cool blonde look in-between salon visits.
Further product information can also be found on the Schwarzkopf Professional website. Remember to follow Schwarzkopf Professional on social media via @schwarzkopfprouk and keep up with GOODBYE YELLOW via the #GOODBYEYELLOW and specific look hashtags.