Great Lengths Launch Hairdos for Heroes Initiative for Frontline Workers
Great Lengths have announced their Hairdos for Heroes initiative that will provide a free cut and blow-dry for frontline workers.
Great Lengths are enlisting interest from salons to participate and are offering event planning and kits as well as marketing support to all salons that are involved. The Matthew Curtis Group will be participating, as well as many more confirmed salons so far throughout the UK and Ireland.
Hairdos for Heroes encourages salons across the UK to dedicate one day to providing front line staff with a free cut and blow-dry when it is safe again for salons to open and resume service. The free pamper session will reward frontline staff for their amazing and selfless work that has helped us all so much during this time. When COVID-19 is far behind us, and our frontline workers have had their chance to rest properly, we want to ensure their efforts are not forgotten in a hurry and continue to praise them as we should for their work not only during a crisis but always.
The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons can decide which day they participate or can opt to participate across both days. Salons can register their interest in participating by contacting Great Lengths directly on [email protected] Each participating salon will be listed on the dedicated Hairdos for Heroes web page here.
Joscelin McCourt, CEO for Great Lengths UK & Ireland comments:
We are really excited to be launching the Hairdos for Heroes campaign, we are putting all our current efforts into gaining more participating salons so we can really give back on a large scale to everyone that's working so hard at the moment to keep us and our families and friends safe. The hairdressing industry has been hit hard with salon closures and pauses in production and sales, but most of us can't even begin to imagine the hardship our frontline staff have had to endure. When salons open, they're going to be busy, but during these days in September, the Hair for Heroes initiative will be a time to pause once more, reflect and celebrate all the people that continued to work and got us through this, stronger than ever! Please do give up just one day of your time to say a big thank you to our frontliners.
The more salons that are involved, the more we can give back as an industry. Frontline staff will be required to contact participating salons directly for booking, and salons will receive event and marketing support from Great Lengths. Great Lengths certified or not we're calling on all salons to be involved and give back.