Gwyneth Paltrow and David Babaii Announce the Opening of Blo London

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Ari Yakobson, Blo Blow Dry Bar CEO, along with Academy Award-winning actress Gwyneth Paltrow and hairstylist to the stars, David Babaii are proud to welcome Irina Squire to their franchise family.

Franchise partner Irina Squire (aka CurlMeLondon) says,

Blo is the brand London has been craving! The blow-dry category is booming faster than ever, and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo-outs. I could not be more excited!

With her experience working with top beauty brands, advising start-up businesses on their marketing strategy and a background in finance through employment with some of the world’s largest banks, Irina is excited about taking her business knowledge, passion for fashion, beauty and style and applying it to Blo.

Blo Blow Dry Bar offers luscious locks seven days a week. Blo maintains top session stylists to deliver flawless hair in-bar or onsite. Walk-ins are accepted and online reservations are available for those pressed for time at

Blo is North America’s Original Blow Dry Bar since 2007. Their no cut, no colour concept has reinvented hair care and has helped them grow into the largest blow-dry bar franchise chain in the world. The chain plans to continue expansion in the United States, Canada, Asia and Europe.

Blo Blow Dry Bar Covent Garden
34 The Market, The Piazza, London WC2E 8RE
T: 0207 836 5115
E: [email protected]

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