In continuation from last season’s obsession with curls, autumn/winter 17 is big on texture, with 80s-inspired looks taking centre stage on the catwalks.
In response to these trends, ghd proudly introduces the new ghd contour™, a limited edition tool launching in October and available for AW17 only.
Featuring advanced ceramic heat technology and multi-dimensional plates, with ghd contour you can add depth and bold texture to any look to instantly enhance shape and volume. Hair contouring is a session stylist’s secret to enhance and compliment different face shapes.
Hair contouring brings this trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. This on-trend crimping technique adds texture around the face, creating height and volume, as well as shadows and movement. - Adam Reed.
Whether your face is round, square, oval or heart-shaped, ghd has you covered. Enhancing your features using the ghd contour is a quick and easy way to ensure a good hair day, every day.
Adam’s Top Tip
Crimping is my secret to creating incredible volume and big hair; and it can be used to contour the face. You can choose the exact areas that need height or definition and just swell those areas of the hair using the crimper. Sometimes the crimped hair will remain hidden but the hair will be swollen and volumised.
Hair contouring using ghd contour
Square Face Shape
To elongate a square face, add volume at the roots and top of the head. To soften the jaw line, add extra volume to the sides of the face.
How-to: Section away the top layer of your hair, so as to hide the crimp later. Starting at the top, crimp the hair once at the root and then all the way around the head. Repeat this step on layers below until you reach just below the ears, then let down the top section to hide the crimped roots. Bring the front layers/fringe forward and around the jaw line to soften features.
Heart Face Shape
Use contour around the recession line using the freestyle feathering technique to balance out the face shape and to soften the jaw line.
How-to: Section the hair mid-way down the head from ear to ear. Then, take a fine section and place ghd contour at the roots, crimping once at the root, then all the way around the head. Repeat this step on layers below until you reach the neck.
Oval Face Shape
Keep the top of the hair flatter and add width using the freestyle feathering technique or a small veil will give an optical illusion of hair lightening to soften the look.
How-to: Section the hair just below the crown of the head from side to side. Then, take a fine section and place contour at the roots, crimping once at the root, then all the way around the head. Repeat this step in the below layers until you reach the bottom of the neck.
Round Face Shape
To elongate a round face, add contour at your roots using the hidden volume technique to give lift.
How-to: Section away the top section of your hair so as to hide the crimp later. Starting at the top, crimp the hair from root to temples all the way around the head. Repeat this step on layers below until you reach just above the eyes, then let down the top section to hide the crimped roots. Bring the front layers/fringe forward to help narrow the face.
Available from 2nd October 2017 (RRP £95) in the finest salons, premium retailers and ghdhair.com