While UV skin protection is a daily staple, the latest stats show hair is next with a 32% increase in interest in 'Hair UV Protection'.
L’Oréal Professionnel is answering the demand, providing you with the expert formula to prevent sun damage before the summer hits.
Sun Protection Q&A
Can you tell if your hair has UV damage?
“You can tell if your hair feels dry and rough to the touch. Hair may also tangle very easily, caused by cuticles being damaged and raised." - L’Oréal Professionnel's Scientific Advisor, Rebecca Smart
How does sunlight impact the health of my hair?
"Sunlight primarily targets the cuticle, or the outer layer of the hair. If the cuticle becomes extremely damaged, the inner cortex is exposed. This leads to a weakening of the hair’s essential cross-linkages, which ultimately causes visible breakage and split ends." - L’Oréal Professionnel's Scientific Advisor, Rebecca Smart
Is UV protection really that essential for maintaining my hair colour?
"Absolutely. Maintaining healthy, vibrant hair colour requires protecting it from the damaging effects of UV exposure, which can open the cuticle and lead to dullness and fading. While a physical barrier like a hat is the best solution, incorporating the right professional products into your routine provides a significant line of defence." - L’Oréal Professionnel UK Editorial Ambassador, Adam Reed
The Solution?
Enter Metal Detox High Protection Leave-in Cream (RRP: £32.50).
Formulated with UV filters, this innovative cream helps protect hair against UV-induced damage and heat up to 230°C/ 450°F. It also has many other benefits hydrating hair up to 72 hours with anti-humidity even at high levels!
Available for purchase at L'Oréal Partner Shop and other selected retailers.