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HairFlair Launch Free Online Perm Education

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The new generation perm is set to be the next big hair service, and salons who capitalise on demand can grow their profit margin. Karine Jackson at Karine Jackson Sustainable Hair & Beauty in London is now doing an average of four perms a day bringing in £72k of additional revenue in the last 12 months, representative of 4% of the salon’s takings. Not only that, during lockdown 85% of new enquiries were about perms and post lockdown the salon is a further 6% up on this service.

Previously priced at £50, HairFlair's Perm Education course is now available for free during lockdown – delegates simply book a place via the website. Additionally, HairFlair will be offering FREE virtual bespoke training sessions for salons and individuals – simply choose a date and time from the calendar. Slots are limited for one-to-one sessions, so book for your salon asap and get the team learning from home during lockdown.

Led by Carolyn Walker, Head of Education, HairFlair’s perm course is aimed at hairdressers who are interested in perming for the first time, or those well versed in the technique but keen to learn the new Modern Wave technique.

LIVE PERMING SESSION

When: 16th November, 10am-12pm

What to expect:

  • Know and understand Curlformers’ different widths and lengths and the end result they produce
  • How to talk a client through a consultation and curl result expectation
  • Know how to prepare, section and apply Curlformers, choosing to do a full head to the roots, working off base to mid-length or just on the ends
  • Learn when to apply perm lotion, how to do a test curl, neutralising and finishing
  • Each participant will receive a certificate of completion, inclusion in the HairFlair online directory of accredited perm salons alongside Karine Jackson and Errol Douglas Salon among others, and marketing materials including imagery to use in-salon or online
  • The course will be sent out after the event to be watched again so delegates can choose to perm-a-long at the same time or later

To book: https://www.hairflair.com/product/virtual-course/#gs.ipbp6z

Cost: Usually £50 or complimentary with purchase of any pro set - FREE during lockdown



BESPOKE PERMING SESSIONS

When: Various dates – book a slot in the calendar

What to expect:

  • Know and understand Curlformers’ different widths and lengths and the end result they produce
  • How to talk a client through a consultation and curl result expectation
  • Know how to prepare, section and apply Curlformers, choosing to do a full head to the roots, working off base to mid-length or just on the ends
  • Learn when to apply perm lotion, how to do a test curl, neutralising and finishing
  • Each participant will receive a certificate of completion, inclusion in the HairFlair online directory of accredited perm salons alongside Karine Jackson and Errol Douglas Salon among others, and marketing materials including imagery to use in-salon or online
  • The course will be sent out after the event to be watched again so delegates can choose to perm-a-long at the same time or later

To book: https://calendly.com/carolyn-hairflair/hairflair-pro-modern-perm-education

Cost: Free during lockdown

Carolyn Walker is fantastic! Teaching the team and myself the best way to use Curlformers, Carolyn showed us how simple they are to use and the different ways we can use them for amazing results. From perming without the need for end papers to general styling, we learnt lots of shortcuts and tips and tricks that are useful both in-salon for clients and on shoots to create an incredible base of curls that doesn’t fall out and can be worked into an editorial finish. What a great day creating! - Karine Jackson

It was really informative and helpful to have practical training on the product as we didn’t realise how easy and versatile they were to work with - not only used for styling, but also perming! This has helped us cut service timings down and built the teams’ confidence up. - Cloe Hazell, Global Education Manager, Organic Colour Systems

Perming sits alongside colour and cut as an additional complementary service – a no brainer for salons – and has been covered extensively in the consumer press. Curlformers are at the forefront of the new style perms offering an innovative update on this classic technique, and have been featured in The Guardian, Marie Claire, Evening Standard and The Pool. The unique patented mesh construction enables perming with no winding, no end papers, no mess, effectively removing the opportunity for human error such as fish hook ends or uneven winding.