Australian haircare brand, evo, is celebrating 20 years of shaking up the hair industry status quo.
From humble beginnings to becoming a globally iconic professional haircare brand, evo is now found in over 35 countries, proudly remaining family-owned, operated and true to its mission of saving ordinary humans from themselves.
Back in 2005, amidst an industry awash with unrealistic beauty standards and overinflated promises, Garth Gauvin, son of Aussie hairdressing royalty, saw a glaring need for change. He envisioned a brand that could deliver salon-quality performance without pretending to be the solution to life's problems. And so, evo was born... with a simple mission to get people thinking for themselves with honest, personality-filled products that respect people and the planet.
What started with a handful of products has grown into a full concept offering. Today, evo offers everything from care and style products to professional treatments, tools and colour. Giving salons and customers alike with everything they need, from basin to beyond.
in 2005, Brad Gauvin, Garth's brother, joined evo. He moved to North America in 2012 to spearhead the brand's global growth, building the brand and the team on the ground. Since 2020, Brad has been leading the brand as Managing Director championing its founding pillars of integrity, simplicity, innovation and personality from Adelaide, South Australia. Proving that a haircare brand can indeed help to hold the beauty industry to a higher standard and inspire change for the better.
To mark its 20-year milestone, evo has launched destination evo, a campaign that celebrates the boundless possibilities of being yourself. At its core, the campaign highlights evo's unwavering sense of community and belief that with evo, people can be whoever they want to be.
Discover more at evohair.com.