Can you remember life pre-ghd? Yes, we’d rather not too.
In 2001, three men from Yorkshire put a radical new hairstyling product into the hands of British women. With the endorsement of a nationwide army of stylists, a monthly trip to the salon no longer represented a good hair day – everyday had the potential to be a good hair day and for millions of women this changed everything.
This iconic moment for the beauty industry initiated a cult following around the globe, and 16 years later ghd has become an essential part of the daily lives of women everywhere.
The cult British brand now sells four stylers every minute across the globe, has won over 100 beauty awards globally and counts Victoria Beckham, Millie Mackintosh, Little Mix, Ella Eyre and Jessica Alba as celebrity fans.
As well as designing the most technically advanced hair stylers in the world – the ghd platinum styler is proven to reduce breakage by 50% and increase shine by 20%. ghd has also diversified over the years to offer a full range of state of the art drying, curling and styling tools, brushes and styling products. And what’s more, all ghd styling tools now have a sleep mode so they will turn off automatically after thirty minutes for your peace of mind, hurrah.
Beautiful ambition is at the heart of ghd
ghd’s mission is to empower every woman, everywhere. To serve her as she blazes through the goals she’s set herself. To give her the tools she needs, ensuring that she looks and feels beautiful. The most beautiful she possibly can. So she can achieve whatever she wants and can always, whoever she is, wherever she is, without fail, have a good hair day.