Veganism became one of the biggest trends of 2017 and according to statistics there are now estimated half a million vegans in the UK. However, the vegan lifestyle goes further than your diet, it also extends to your clothing, footwear and more importantly your beauty product choices.
The demand for Vegan skincare and beauty products has risen in recent months and the call for more ethically aware and cruelty free brands in the beauty industry is clear.
Vegan beauty - make-up and skincare products made entirely without animal byproducts – has become big news for vegans and non-vegans alike. Industry greats such as Superdrug have also documented a significant increase in the demand for vegan beauty products, with a 20% increase in vegan products across both make-up and skincare. Consumers are becoming savvier about how products are tested and the ingredients that make up their favourite beauty essentials.
Many vegan beauty lines are becoming aware of their carbon footprint and are beginning to make a stand regarding an all-round ethical consideration in the beauty industry. We have also seen a shift in packaging as well as cosmetics within the industry, with numerous vegan beauty brands typically using less plastic and moving towards entirely recyclable packaging.
So Eco Make-up Brushes
So Eco are an eco-friendly brand who source 100% of their product components ethically and responsibly. The make-up brushes are 100% cruelty free and vegan. The brush handles are made from sustainably sourced bamboo, the ferrules are made using recycled aluminum and the brush bristles are taklon, which is a synthetic fibre.
So Eco pride themselves on their environmentally considered packaging, the make-up brushes are packaged in biodegradable and compostable boxes with corn starch windows, an eco-friendly alternative to standard plastic windows. They also use water based solvent free adhesives, and print with vegetable inks. (available at Sainsburys and various online retailers, prices start from RRP £6.00).