Henkel’s Digital Hairdressing Festival Makes Hairdressing History

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On May 5th, Henkel Beauty Care Professional brands made history with the record-breaking 24hr digital charity hair festival. #HairdressersUnited brought together some of the world's biggest hair and beauty care professionals under one digital roof, in a celebration of solidarity with the hairdressing industry.

Powered by social media, the 24hr live stream event was a first of its kind, seeing 41 top Hair Artists from 19 different countries, across 13 different time zones, present a variety of Look & Learn seminars, in 9 different languages. Thanks to the meticulous planning and commitment from all involved, the event was also recorded as a GUINNESS WORLD RECORDS official attempt for the ‘longest online hair education seminar streamed over the internet’ – achieving a total of 27h and 34 minutes of continuously live-streamed content.

#HairdressersUnited Digital Festival in collaboration with Fritz Henkel Stiftung

In addition to the record breaking festival, #HairdressersUnited was proudly produced as a charity event, held in collaboration with the Fritz Henkel Stiftung foundation to raise funds for an industry in crisis, whilst also creating a positive community bond at this globally difficult time. Together with the Fritz Henkel Stiftung #HAIRDRESSERSUNITED will contribute €100,000 to charities including the Red Cross and United Ways. Viewer donations that were received during the live stream are yet to be announced as the numbers are still being tallied.

Henkel Beauty Care Professional Brands and Hair Artists

A truly unique event, the experience united 9 Henkel Beauty Care Professional brands (Schwarzkopf Professional, AUTHENTIC BEAUTY CONCEPT, JOICO, INDOLA, Kenra, Sexy Hair, #MyDentity, Pravana and Alterna) with 41 representing Hair Artists, and their combined audience of over 8.3 million followers.

The livestream covered everything from hair colouring, including blonding, balayage and blur techniques to cut, styling and barber art as well as creative up-do tutorials and braiding trends, totalling at 41 different tutorials. We saw tutorials from some of our local favourites; Andy Smith, Richard Ashforth, Jack Howard, Lesley Jennison and Tyler Johnston all took part, teaching their incredible tips and techniques to a worldwide audience.

Appreciation from the hairdressing community has been overwhelming since the event, with respected industry names sharing their tributes... "it was a privilege to have been part of this amazing event, thank you for putting this together and for such a worthy cause..." said Schwarzkopf Professional Global Ambassador, Lesley Jennison. Ambassador Tyler Johnston also added, "it was an absolute pleasure to be a part of this incredible project...all for charity and to support people affected by COVID-19, thank you Henkel." – just a small example of the feedback received so far.

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