Across the weekend of 15th/16th October, we saw one of the biggest events in the hairdressers’ calendar - Salon International at the Excel Centre in London. With the best selection of the hairdressing industry all under one roof, crowds come from all over the world to find out what’s new in all things hair.
The HOB Creative Team took to both main stages on Saturday and Sunday, Fellowship and HJ. Audiences eagerly anticipated what has become one of the most awaited shows of the weekend and the areas were packed full of hairdressers eagerly waiting to see HOB’s most recent collections. The audience of UK and international hairdressers, salon owners and students were treated to a catwalk show, cementing the HOB Creative Team’s place as one of the most in demand Artistic Teams in the world.
The shows began with a short Show reel to introduce the award-winning Team, before International Creative Director, Akin Konizi and the HOB Creative Team presented the Academy Collection, this is showcasing the strong, geometric and precision cutting and beautiful colours that the Team are renowned for. Next came the MUSE Collection, which the Team created specifically for their 26 Salon Group, and the clients who visit them. Both the Academy and the MUSE Collections are examples of the kind of work students are set to see if they visit the HOB Academy for Education and Courses in 2017. With the launch of our brand new 2017 brochure with dates and prices, a lot of interest is generated for the Academy from this event.
Lastly was the finale of all the ten models taking to the stage to our show stopping track to give everyone something to remember.