On Sunday November 6th, The HOB Creative Team (led by four times British Hairdresser of the Year Akin Konizi) Jake Unger, Issie Churcher and Pinar Necati put together a show stopping presentation at the TrendVision Global Final in Barcelona.
Following their incredible ‘Technologic’ show in October for the UK & Ireland TrendVision Final, the objective was to invite the audience for a deeper look into the HOB brand and philosophies.
Delivering education, inspiration and working with live demonstrations, International Creative Director Akin Konizi and 2011 ITVA Gold Winner Jake Unger gave an insight into the Academy Collection, followed by their salon relative MUSE Collection. With 2015 British Colour Technician of the Year Issie Churcher presenting her colour looks and interpretations working with Wella’s current trends, and Pinar Necati showing long hair looks, the whole Team wanted to show an insight into the HOB brand on the Wella Global stage.
The show consisted of signature geometric cuts that HOB has become synonymous for, along with beautiful pastel colours. Akin Konizi tells us,
We took our inspiration from 70’s rock and street fashion, using strong shapes with texture. We wanted to blend strength and femininity with both the hair and the styling to create a real feeling of empowerment- real women who are wearing real haircuts that make them feel sexy and powerful.
With TrendVisions global platform revealed to be London for next year’s final, we can’t wait to see what next year brings, situated in our Home Town.