Akin Konizi and the HOB Creative Team were invited by Wella Professionals to introduce their SS16 trend, Roxy, at the TrendVision Awards UK Final at Camden’s Roundhouse, where HOB Salons took home two Gold and one Silver Award.
Inviting the audience to a high end party, Akin and the team wanted to create an atmosphere that everyone in the room could feel a part of. Based on a 70’s club scene, they presented a collection of ‘it girls’, that pull up to a club in a chauffeur driven car and walk straight through the crowd into VIP.
They wanted the girls to have their own individuality, but work as a collective... sexy and effortless with a commercial edge. The hair consisted of simple silhouettes that had an element of wear ability to them and were not too exaggerated, mixing precision with softness and creating volume and texture.